GetResponse Vs MailChimp – Which is the best email marketing tool for your business?
In this article, we would look at a detailed comparison review of two of the most popular email marketing tools in the market. So in this GetResponse Vs MailChimp comparison review, I’ll examine both tools in-depth to see which of them would best suit your business.
We would look at the pros and cons of both tools, their pricing packages, and how their features compare with each other.
Let’s get started from the beginning:
What is MailChimp?
MailChimp is a marketing automation and email marketing service founded in 2001 by Ben Chestnut, Mark Armstrong, and Dan Kurzius. MailChimp is an all-in-one marketing platform that helps businesses manage and talk with clients and customers.
The platform has over 12 million users and they send more than 1 billion emails per day.
Their marketing strategy focuses on contact management practices, campaign designs, and data analysis. They offer a web-based application which means that you do not need to download or install any application on your computer to use it. You can access MailChimp directly from web browsers.
What Is GetResponse?
GetResponse is a comprehensive all-in-one marketing software that helps you grow your audience, promote services, sell your products, create content, increase traffic to your website, and boost sales.
The marketing platform is used by 350,000 customers in 183 countries and is available in 21 different languages. The tool is user friendly and offers amazing features to suit different kinds of businesses – irrespective of size or industry.
Compared to Mailchimp which is primarily an email marketing platform, GetResponse is an email and online management platform that helps business owners manage their entire business.
GetResponse Vs MailChimp – Mailchimp Pros
1. Simple sign up process
Signing up for an account on Mailchimp is very easy. Since it is a web-based application, you do not need to install or download any software. All you need to do is provide the email address that would be associated with the account and also create your unique username. Since all accounts start on their free plan, you won’t need a credit card to sign-up.
2. Clean and intuitive dashboard
Mailchimp’s dashboard is clean and easy to understand. On the dashboard, you would find a list of actions that are self-explanatory. Navigating through the dashboard is easy and doesn’t have a steep learning curve. On the dashboard, you get a holistic view of your audience, see new segments you can target at a glance, and you can also take action directly from the page.
3. Campaign types
When creating a campaign in Mailchimp, there are four campaign types to choose from: regular campaign, plain-text campaign, RSS driven campaign, and A/B testing campaign. Each campaign type offers different features to best suit your business needs.
- Regular campaign: This is the most common campaign type in Mailchimp. It allows you to create and design email content that you can send now or schedule for a later date. It comes with a drag and drops editor that you can use in editing templates. You also have the option to choose from in-built basic themes or templates. You can also use the code your own option if you have a customer-coded template
- Plain-text campaign: This is the simplest form your email can take. There are no formatting options and you can only send out texts. Keep in mind that when using this campaign type, you have to include links to track open and click rates.
- A/B testing campaign: This campaign type helps you to optimize your campaign for efficiency. You can send more than one campaign and see which one is the most effective. You can test different parts of your email to see how they are performing; like your subject lines, content format, From names, and send times. On the free version, you can test up to three versions of a campaign. If you are a Mailchimp pro user, you can test up to eight versions.
- RSS campaign: In this campaign type, you can combine the content from your RSS feed with MailChimp templates. When your RSS feed is updated, Mailchimp would pull the content into your campaign and send it to your subscribers. Note that you cannot edit the RSS content on Mailchimp. If you want the content formatted in a certain way before sending it to your subscribers, you need to format it from the RSS source.
4. A/B testing
A/B testing allows you to test different versions of a single email to see how slight changes would affect its performance. You can decide to test your subject line, From name, content, or send times to see which one works best with your audience.
When you have chosen a variable you want to test, Mailchimp would generate different possible combinations and send them to different sets of recipients, so no one receives the same combination of your campaign. You can then track and analyze your test combinations to choose the winner. You either choose automatic options like Open Rate, Click Rate, or Total Revenue to choose a winner. You can also choose the winner based on reporting factors or other values that are important to you.
5. Form builders
Mailchimp comes with a form builder that you can use to design, build, translate, and share your sign up form. You can access the form builder from the audience dashboard. You can also use the form builder to edit other messages and emails in your sign up process. With the form builder, you can customize forms, miscellaneous landing pages, and signup response emails.
After you have created the form with the form builder, you can share it across all your online and marketing channels. All you have to copy your signup form URL and share it anywhere you like.
6. Sending emails
Sending emails on Mailchimp is very easy. There are a ton of email templates that you can choose from. You can choose from different color options and also use the drag and drop feature to create engaging emails. In the paid plan, Mailchimp would help you calculate the best times to send emails so that your email doesn’t get lost in your subscriber’s inbox.
You can also use a paid feature called “Timewarp” that ensures your subscribers would receive emails at a specified time but in their own time zones. So, if you schedule an email to go out at 8 am, the subscriber in the US would receive the email at 8 am US time and a subscriber in Spain would receive the email at 8 am Spain time.
7. Contact management
People whose information you store in your Mailchimp account are your contacts. The contact type determines which campaign they’re eligible for and if they count towards your plan’s monthly contact limit. On the free version, you are allowed to add up to 2000 unique contacts.
You can also create lists, groups, and segment subscribers depending on their interests, preferences, engagement activity, and shared quality.
You can also add subscribers from a Facebook page, signup forms on the web, etc. Mailchimp can be very handy in acquiring new subscribers. The types of contacts include subscribed, unsubscribed, non-subscribed, and cleaned. You can also archive your audience which would remove them from your marketing audience but retain their data.
Mailchimp automation feature allows you to create targeted emails that are triggered by a specific date, event, or contact’s activity. The automation tools allow segmenting, scheduling, and design tools all in one package. The automation feature allows you to send email campaigns to your contacts automatically.
Depending on your plan, you may not have access to the automated email series. Although, single email automations are included in every plan.
Automation emails are sent sequentially. After a subscriber receives the first email of the series, they’ll continue to receive emails unless they do not meet the triggers or segmenting conditions of the automation series, or if they are removed. With the exception of abandonment cart emails, order notifications, product retargeting emails, and data-based automations, subscribers can only trigger and receive one email in the automation series at a time.
9. Mailchimp API 3.0
Mailchimp API 3.0 allows you to sync email activity, link campaign stats to your database, and test calls and endpoints before pushing to production. You can use their Mandrill API to send one-to-one e-commerce messages and automated transactional emails.
When it comes to integrations, Mailchimp is a champ. Mailchimp integrates with a ton of apps, web services, and tools to help you do more with your marketing. Some of the popular platforms they integrate with are Adobe Photoshop, Zapier, WooCommerce, Slack, Lightspeed, WordPress, and more.
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GetResponse Vs MailChimp – Mailchimp Cons
1. Lack of visual automation
This is a feature that would have made Mailchimp better. For an extensive tool like Mailchimp, the inability to create visual workflows like other tools like GetResponse can be very annoying. It makes the tool difficult to use if you are working with a ton of data. Since the automation feature is only available in the paid version, you’ll expect them to go all out.
2. Can’t send multiple lists
While you can create different lists, you cannot send the same email to all the lists at the same time. The only way to send multiple lists on Mailchimp is by cloning the campaign and using the other lists. The point of using software like Mailchimp is to make your work faster, not add extra steps to the process.
You won’t get any support in the trial version of Mailchimp. If you need assistance, you would have to make research on your own or get the paid version.
GetResponse Vs MailChimp – GetResponse Pros
1. Advanced segmentation
Two important factors to consider when sending out emails is personalization and targeting. It is not the best practice to send the same newsletters to completely different people. You would get better results from your campaigns when you send relevant content to specific audience segments.
GetResponse comes with a feature called Advanced segmentation to help you take care of this. These are some of the segmenting options that GetResponse offers:
- Geosegmentation: You use geographic data based on the subscriber’s IP and where they live to send out emails. You can segment emails using country, country code, region, city, longitude, latitude, zip code, and DMA code.
- Behavioral segmentation: You can use subscriber activity such as when they last opened or clicked messages, which message they opened or didn’t open to help predict future responses. This would allow you to group your audience based on performance to help you maximize your campaign ROI.
- Custom data segmentation: You can use custom data like age, gender, hobby, product preference to group your contacts, and send custom-tailored offers.
You can also segment your users into active contacts, customers, and inactive subscribers.
2. Email design types
When it comes to designs and templates, GetResponse is amazing. They offer over 500+ pre-designed templates and 1000+ free iStock images that you can choose from. No matter the industry you are in, GetResponse would help your email design look top-notch. There are so many design options you can choose from.
Similar to Mailchimp, GetResponse also has drag-and-drop and HTML code editors. So if you have custom templates you want to add to your email design, you can simply use the HTML code editors.
Statistics show that more than 50 percent of individuals are reading emails on their mobile phones. With the rise of technology, most people no longer bother to use their desktop to check their emails anymore.
If you are a subscriber, how would you feel if you are unable to read your emails on your mobile phone? Annoyed, right?
If you need subscribers that would engage with your content and also convert, you need to make sure that your email template is responsive.
GetResponse has a feature called mobile email preview. It ensures that all your emails are responsive on mobile devices. This feature helps you to see how your emails would look on a phone right from your dashboard. Plus, it’s free to use.
4. Marketing automation
Unlike Mailchimp, GetResponse helps you to visualize your entire customer journey and bring it to life using marketing automation.
It is easy to set up and helps you save time by using pre-built automation workflows for your specific goals. You can build your own visual workflow by using their drag-and-drop editor. With the marketing automation tools, you can react to actions taken by your customers automatically. You can personalize emails to meet the specific needs of each subscriber, reach cart abandoners, and apply tags and scores for precise segmentation.
5. A/B tests
GetResponse A/B testing feature is very easy to use. How it works is that GetResponse splits your lists into 2 parts. The first part is divided into equal segments with each segment receiving different content. The second part of the list would receive the best performing content from the first test. This feature would ensure that you send out the best performing version of your creative content.
You can also schedule the start times for your A/B testing when creating your A/B test message. Note that you can only test subject lines in the editor.
6. Email deliverability rate
What is the point of sending out emails when most of them are not getting to the inbox of the recipients or are ending up in the spam folder? Your conversion rate would reduce drastically if your email deliverability rate is low. To help increase your deliverability rate, GetResponse has an anti-spam support team that monitors all the accounts on the tool. If they notice any suspicious activity, they send you a notification.
7. Perfectly timed email delivery
GetResponse comes with a feature called Perfect Timing that helps you determine the optimal hour of the day when your subscribers are most likely to open and click on your emails. When you send out an email campaign, your subscribers won’t receive the emails at the same time. Getresponse would deliver your email at exactly the “perfect timing” slot for every person on your list.
So if Jane interacts with your emails mostly in the evening, she would receive your email around 8 and 9 pm. Without Perfect Timing, you might send her an email by 8 am and it would get buried under 10 hours worth of email. You can also analyze the results of each campaign to see the best send times for your email campaign.
8. Landing pages
Even if you aren’t great at web design, GetResponse helps you to create beautiful landing pages in a few clicks. The tool comes with ready-made, mobile-responsive templates that are designed for conversions. You can use their in-built editor to create your landing pages. You also get access to images from Shutterstock and gifs from Giphy.
With their drag-and-drop feature, you can build your landing page in minutes. On the design dashboard, you can use the move, crop, group, resize, color, and reshape elements to alter any part of the page easily. The best part is that you can run A/B tests to analyze the performance of your landing pages.
GetResposne also comes with premarketing funnels to help you promote offers and generate leads. You can use Getresponse conversion funnels to turn your landing page into an operational online store. You can add products to your landing page and import them automatically from Stripe, Shopify, Etsy, BigCommerce, WooCommerce, Magneto, and PrestaShop.
9. Advanced analytics
To increase the conversion rate of your email campaigns, it is important that you carry out regular data analysis. Frequent analysis would help you determine which parts of your campaign are working and the areas you need to improve on.
GetResponse offers real-time analytics that allows you to identify when subscribers received your emails, the time they opened, and clicked on your emails, along with their location. You wouldn’t have to wait for hours to get this information; you get them in real-time.
You can also analyze valuable email campaign metrics like open rate, click rate, subscriber’s activity pattern, social data, the device used to open the email, and more.
GetResponse integrates with a ton of other business tools and apps to help you improve the performance of your marketing campaign. All you have to do is browse and integrate applications that connect directly with GetResponse. Some of these apps include Amazon Payments, Etsy, Eventbrite, Facebook, Formstack, Gmail, Google Ads, Google Analytics, HubSpot, LiveAgent, Magneto, PayPal, Salesforce, Shopify, and more.
11. Webinar solutions
GetResponse comes with a webinar solution to help you connect with your audience anywhere in the world. It is very easy to set up and does not require any installation.
It is not available for free, but you can try out the 30-day free trial. You can host unlimited webinars, share the stage with up to two presenters, have up to 500 live attendees, and store up to 20 hours of webinar recordings. GetResponse webinar software offers interactive tools, scheduling options, and built-in email marketing options to ensure increased conversions. You can customize your webinar URL, enable registration, and start collecting leads in a matter of minutes.
You can promote your webinars and send traffic to SEO optimized landing pages that you can use to register users. You can also use one-click Facebook Pixel integration to retarget visitors. You can also add YouTube videos to improve your presentation.
As a bonus, you can expand your webinar reach by live streaming your webinar on Facebook and YouTube.
GetResponse Vs MailChimp – GetResponse Cons
- There is no 2-factor authentication at login
- No phone support is provided
- Although you can use the Facebook pixel with Getresponse’s landing page feature, you can’t do so in a GDPR compliant way.
- There should add the option to switch on and off data capture forms on mobile devices
Mailchimp comes with four pricing plans that you can choose from.
- Free: It is a cut-down version that comes with all the basics for businesses that are just getting started.
- Essential: It starts at $9.99 a month. You can send emails to a list of 1,500 subscribers in size.
- Standard: It starts at $14.99 a month. You can send emails to a list of 2,500 subscribers in size.
- Premium: It starts at $299 a month. You can send emails to a list of 10,000 subscribers in size.
GetResponse also has four plans and comes with a 30-day free trial.
- Basic: it starts at $15 per month and you can send an unlimited amount of emails to 1000 subscribers
- Plus: it starts at $48 per month for a list size of 1000 subscribers
- Professional: it starts at $99 per month for a list size of 1000 subscribers
- Enterprise: you have to contact them for a quote when your lists exceed 100,000 subscribers.
Mailchimp places a monthly limit on the number of e-newsletters you can send to your list. This number would be based on your payment plans. The limits are 10k, 500k, 1.2 million, and 3 million respectively. If you are on a cheap plan and send a ton of e-newsletters, then you might breach the send limits very easily.
GetResponse wins this round as it allows you to send an unlimited number of emails per month no matter the pricing plan.
Defining lists size
This is the most annoying part of using Mailchimp. They are very sneaky and the company charges you for both subscribed and unsubscribed users on your lists. Sucks right?
GetResponse on the other hand charges you for only active contacts.
So if you had a list that contains 2000 subscribers and 500 of them unsubscribed, Mailchimp would still consider your list to be 2000 contacts and GetResponse would see the list as 1500 subscribers and charge you accordingly.
Once again, GetResponse wins this round. Personally, I view Mailchimp’s stand on this as ridiculous.
Free plans and trials
This time, Mailchimp does something right with their pricing. They offer a free plan where users can send up to 10,000 emails to up to 2,000 subscribers per month. This plan is amazing for people who send occasional emails and have a small list.
Note that if you are using the free plan on Mailchimp, you would have Mailchimp advertising on your emails. It might look less professional, but that is the price you would have to pay for the freebie.
While this is a great plan, you would not have all the functionality that would come with a paid plan. These are some of the key features that you won’t have in the free plan:
- You cannot remove Mailchimp advertising
- You can only use the plain templates on the free plan
- No split testing
- Lack of support
- No send-time optimization
- You cannot custom-code templates
- No full autoresponder functionality
That being said, the free plan is very generous. So if you just need something simple for your business, then you should check out Mailchimp.
GetResponse doesn’t offer a free plan but you get a 30 days limited free trial with all of the features that come with the paid plan.
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Facebook ads in Mailchimp and GetResponse
Unlike most email marketing software, Mailchimp and GetResponse allow you to manage your Facebook ad campaigns directly from their platforms. So, if you want to work on all aspects of your marketing campaign in one place, then you would find this feature handy.
You can choose the option to connect your Mailchimp or GetResponse account to Facebook. When you have connected your accounts, your lists would be synced to your Facebook account, meaning that Facebook will automatically start showing the ads to any new subscribers, in addition to the people who were on your list when you connected your accounts.
This is a nice new feature that Mailchimp just added. They allow you to build a simple website. You can create a simple website using the drag-and-drop interface. While this won’t be able to replace dedicated website building platforms like WordPress and Squarespace, it would be useful for small businesses and solopreneurs.
The best part of this feature is that it is available on Mailchimp free plans.
This is where Mailchimp had an edge over GetResponse. Mailchimp allows two-factor authentication during the login process.
What is two-factor authentication?
Two-factor authentication requires you to not only enter a password at login but also to verify your identity as an account owner by entering in the second piece of information — for example, a code sent by SMS to your phone.
GetResponse does not have this feature yet. Hopefully, they will get it soon.
Summary: GetResponse vs Mailchimp – who’s better?
Mailchimp is great for eCommerce businesses and online stores. It is very user friendly although it hasn’t really grabbed the attention of other industries, most especially B2B. They also offer two-factor authentication which adds added security. GetResponse, on the other hand, offers advanced features like landing pages, real-time tracking analytics, and webinar solutions, which makes it ideal for B2B businesses and startups.
While GetResponse offers more advanced features and functionality, Mailchimp is also a very great tool.
If I was asked to recommend a tool, I would go for GetResponse. They are a more rounded tool with advanced features and functionality.
Alternatives to Mailchimp and GetResponse
ActiveCampaign is an all-in-one marketing software that focuses on letting you run your email marketing campaigns with fewer emails. They offer one of the best automation marketing features. In terms of email sequences automation, ActiveCampaign is one of the best. You can create complex email sequences with huge number parameters such as “split test between two messages”, etc. While they don’t offer a free plan like Mailchimp, they have an amazing CRM system.
MailerLite is a Lithuanian marketing solution that allows its users to create advanced email marketing campaigns with features like automation, landing pages, and surveys. They offer a free ” forever” plan and also offer good multilingual options. Their free plan allows up to 1000 subscribers and lets you use most of their main features, even landing page editors.
Sendinblue is an email marketing platform that helps small to medium-sized businesses handle their email marketing needs on a budget. They offer a comprehensive suite of features which include marketing automation, transactional emails, CRM, landing pages, SMS, and Facebook ads. They also have an email plugin for WordPress
Moosend’s Free Forever Plan is amazing. Their free plan comes with almost all the features you would find in the paid plan. They offer a pay as you go plan which is great for people who have a small email list or do not send a lot of emails. Some of their features include responsive templates, advanced segmentation, and an automation workflow editor.
ConvertKit is a full-featured email service provider (ESP) created by Nathan Barry. The platform makes email marketing automation easy and smart. The automation system is easy to use and they make managing lists and contacts more flexible. It also offers customizable sign-up forms and landing pages to help bring in more email subscribers.
Read More: Marketing Mix: Four Marketing Ps Guide
Frequently Asked Questions
Q: Is Mailchimp still free?
Yes, Mailchimp offers a free forever plan. Note that the free plan offers very limited features. It’s best for people who have a small email size and are fine with basic emails.
Q: Is Mailchimp a CRM?
Mailchimp offers all the CRM tools small business marketers need, allowing them to aggregate, organize, and manage audience data in one place.
Q: Is GetResponse free?
Nope, there are no freebies on GetResponse.
Q: Is GetResponse more expensive than Mailchimp?
It depends on how you plan on using the tools. Check out the pricing section in this guide to find out more.
Q: Can I use Shopify with Mailchimp?
Mailchimp app, which lets its users use their Shopify data to create targeted email campaigns is no longer available in the Shopify marketplace.
What do you think of this comparison review of GetResponse vs Mailchimp? Which of the tools would be using in your business? Leave your thoughts in the comments section.
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