In your efforts to improve your user experience and ultimately, rank better in search results you have probably covered a lot of grounds. You’ve used specific keywords in your content, add relevant links, potentially work on your social media page’s to drive more traffic, and similar. However, there is another relevant factor that influences the search engine’s decision about ranking pages. That mysterious factor is the dwell time. In this article, we would 5 reasons to measure and increase dwell time for your WordPress website.
What is Dwell Time?
Dwell time refers to the amount of time that the users spend on your website in total. The time is measured from the moment they click on your page in search results to the moment they return to the search page.
Why is dwell time so important you ask?
Well, if the users spend a good amount of time on your website that shows your site is attention-grabbing, informative, and engaging to users.
Need more convincing?
Then let’s continue with the list of reasons why you should measure and increase the dwell time on your WordPress website.
Why You Should Measure and Increase Dwell Time?
Here are the specific reasons that will convince you of the benefits of focusing on how much time users spend on your website.
1. Get a better idea of your current content’s performance
You can think that your content is perfect and that your website design is impeccable, but without data, it is only an assumption, not a fact. By measuring the dwell time you’ll have an objective view of how effective your website actually is. Metrics are the only ones you should trust.
2. Better SEO rank
Based on the dwell time, search engines get a better understanding of the quality and relevance of your content. If it proves that users stay on your website longer, it is a clear indicator that your website offers valuable information that matters to search engines.
3. Higher engagement
When you manage to achieve increased dwell time, that means that you managed to keep your audience engaged with your website’s content. Dwell time is one of the indicators of your website’s engagement and it is a well-known fact that a high-engagement rate is crucial for good user experience.
4. Higher conversion rate
The users who spend more time on your website are more likely to purchase your product. Do you want to turn website visitors into buyers? In that case, you should work on keeping them on your website and convincing them that your business is worthy of their time.
5. Streamlined content creation
Measuring the dwell time will also provide you with better audience analytics. You’ll get to know your audience’s behavior and therefore, you’ll be able to create targeted content.
Platforms such as Google Analytics can help you monitor the website’s performance and show you how users interact with your website. The insight you collect can signal you what you need to change about your WordPress website.
You’ll be able to make decisions such as whether you need to check out paper writing websites for writing services or not based on real-time data. Not only will this save you some time, but it will also save you money.
How to Increase Dwell Time?
Now that we have established the importance of measuring and increasing dwell time on your WordPress website, it is time for some practical advice. The metrics you get will signal how effective your website currently is. Based on that, you can start making some changes. Here are a few ways that can help you retain users on your website longer.
1. Original, relevant, and informative blog posts
In case you don’t have a blog this is the time to make one. Blog posts are perfect for retaining users on your website with something interesting. For content creation for your blogs, you can turn to some of the best academic writing companies as they have a fair price but collaborate with expert writers with excessive experience in research.
2. Internal link building
Encourage users to explore different pages on your website with internal links. What internal link building refers to is adding links to your content that lead users to other pages on your website. Keep in mind that while internal link building is helpful for increasing dwell time, you should never add an irrelevant link.
3. Video content
The beauty of video content is its engaging nature. Videos have the ability to draw the users in and keep them entertained. You must have noticed how social media platforms are turning more to video. The newbie platform TikTok that solely features video content is thriving. Even statistics show that video is highly popular as 54% of consumers want to see more video content from a brand or business they support. Include a short but sweet video introduction on your home page or something similar that will motivate the users to stay on your page.
4. Intuitive navigation
Website design plays a huge role in dwell time. If you create a website that intuitively leads users to browse your website and interact with different pages you will increase dwell time. Make the navigation panel organized and visible. Also, use CTA buttons to provoke action in users. The CTA buttons need to be notable and inviting to have an effect.
5. Page loading speed
Did you know that 40% of users will abandon a site that takes longer than three seconds to load? Yes, that’s all it takes to lose a potential customer. Without a fast loading speed, you won’t even have a chance to win them over with your amazing content. Let your website visitors jump from one page to another in seconds and they won’t mind spending some time on the site.
Dwell-time isn’t the most common topic among marketers but it should be. Measuring dwell time can give you valuable insight into your website’s quality and engagement. Once you have that information, you’ll be able to focus your efforts on improving your website to cater to the needs of users. Good user experience can improve your rank in search results and increase your sales rate (among other things) and increased dwell time is a path towards such goals.
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