7 Best Digital Marketing Jobs
If you are an upcoming digital marketer just someone that want to build up their career in the field of digital marketing, you have come to the right place. There are a ton of digital marketing jobs out there, the key is just finding the one suitable for your skills, aptitude and natural ability.
It doesn’t matter where those skills lies – business, creativity, management or tech – whatever end of the spectrum you find yourself, there are several high paying digital marketing jobs for you. In this article, we would give you a breakdown of all the most in demand digital marketing jobs that are in demand in the coming year and also pay a satisfactory salary.
1. Content Manager & Strategists
When you tell people that you are content manager or strategist, majority of them get confused. To help lift the confusion, I have come up with suitable explanations of who a content manager or strategist does.
Who is a content strategist?
A content strategist works to understand business goals and user needs, then helps plan, develop and deliver clear, relevant content that brings the two together (source).
In a digital marketing agency, content managers play a central role that touches almost every aspect of digital marketing. It is much more that writing on company blogs or handling social media.
Here are some definitions of content strategy from some professionals to help you better understand;
“…guiding for the creation, delivery, and governance of useful, usable content.” – Kristina Halvorson, founder of Brain Traffic.
“…planning for the creation, aggregation, delivery, and governance of useful, usable, and appropriate content in an experience.” – Margot Bloomstein, principal of Appropriate, Inc.
“… to copywriting as information architecture is to design.” – Rachel Lovinger, Associate Content Strategy Director at Razorfish
Skills to become a content strategist
1. Understanding what makes great content:
You have to understand what makes a content hit and have the ability to see the content through the eyes of your audience. This would include understanding the culture, the atmosphere politically. Content that has the option of making the best impact now.
2. Your story telling ability must be off the roof
One thing prevalent in our culture today is that consumers don’t want to be sold to, they want this be told to. To do this, you have to be versed in the act of story telling. Nobody wants to see an outright ad, they want to be drawn in – that urge to want a product must be activated. There is no better way to steer these urges other than with stories – either through writing or video content.
3. Must have mad digital/social media skills
Ever heard the saying, “If a tree falls in the forest and nobody is around to hear it, does it make a sound?”. This goes for social media also. You can have the best content for your business but if no one sees it, it becomes useless – no sales or interactions.
Your content strategy plan would always begin and end with social media. You have to understand how to tailor your content for a specific social media platform and be able to analyze and track your progress efficiently.
4. Be able to tackle big problems fast
So much of what gets created and executed upon is driven by data and analytics. It is important that you understand how to digest data, interpret it and set realistic goals in place in order to define/determine the following things:
- What is working
- What is not working
- And the best way to go about finding a solution.
Educational requirements to become a content strategist
- At least 5 years of experience as digital content manager, web writer or content editor.
- A bachelor’s degree is also essential. Some of the common majors include: English, journalism, communications, marketing creative writing, technical writing and information management.
Estimated Salary: $80 000 USD ($65 000 EU) and upwards annually.
2. Virtual Reality Developers and Editors
In this list of digital marketing jobs, this is quite a high tech job. It is relatively new in the digital marketing industry but also quite interesting. If you enjoy combining both technology and creativity, making use of graphic and special effects then virtual reality editing or development is the job for you.
Skills to become a virtual reality developer
1. Software Engineering
For several years, knowledge of #C is essential for VR development. Experience in this area us essential, but there are new skills that are needed too – WebVR and UnityScript, mastery of Javascript can be sufficient replacement.
2. 3D Tools
3D tools like Unity and Unreal are essential to learn if you want to become a VR developer. Unity seems to be the most popular 3D tool among VR professionals. Understanding things like textures, scripts, components, objects, and other Unity basics is a must know.
3. Platform Specific SDKs
You should have an understanding of various SDK platforms such as Oculus Rift, PS4 VR, HTC Vive, Gear VR, and Cardboard/Daydream. You should focus on understanding 2 or 3 to have an edge over them.
4. Sound Design
Integrating sound in VR experiences has been shown to be absolutely crucial in creating immersive experiences. As a developer, you have to learn different aspects of sound design like – audio effects, audio location, background music to improve the user experience.
Salary Potential: You can earn between $65 000 USD (about $53 000 EU) and $100 000 USD ($81 000 EU) annually depending on your industry.
3. SEO/SEM Specialists
For a solid digital marketing campaign, the skills of a SEO/SEM specialist is essential. In digital marketing jobs, having technical knowledge combined with digital marketing expertise would make you one of the highest earners in the field.
You would be responsible for planning, implementing SEO strategies.
Duties of a SEO/SEM specialists
- You would be in charge of planning, developing and implementing the agencies SEO strategy.
- In charge of organic search optimization and ROI maximization.
- You would be in charge of performing regular keyword research.
- Monitor redirects, click rate, bounce rate, and other KPIs.
- You should be able to identify the key SEO KPIs.
- Be able to identify the target audience and the buyer persona.
- You should be able to stay up to date on the latest SEO and digital marketing trends in the industry.
Educational requirements of SEO/SEM specialists:
- Bachelor’s degree in marketing, communications, information technology or business.
- Experience in online marketing
- Efficiency in HTML/CSS or other programming languages.
The SEO/SEM does not have a professional body, the closest you would get is Search Engine Marketing Professionals Organization (SEMPO) – although it is now an offline course.
Salary potential: You can earn within $62,000 USD ($50,400 EU) and $100,000 USD ($81,000 EU) annually.
4. UX Designer
UX stands for User experience. The experts here are in charge of end-to-end development of websites and digital marketing applications.
Skills to become a UX Designer
Tip: When it comes to UX design, you musn’t be a jack of all trades. There are a number of skills you can master to become an expert in your field.
1. UX research
To be able to be an expert in UX design, you need to up your skills as a UX researcher. To create a mobile app or website, you need to be in the loop with industry standards. From cognitive psychology to computer science, there is always something new.
2. Wireframing and UI prototyping
App prototyping is essential for you to understand the key functionality of the app design before it is being built by developers.
3. UX writing
Nobody almost talks about UX writing, which is a corner stone to UX design. Most people see coding as the most important part of app design but forget that writing is essential for an user experience.
4. Visual Communication
As a UX designer you might never go far without proper knowledge of visual communication. As humans we are visual animals and UI design skills are very essential to building assets, icons, presentations and interactive prototypes
5. Coding & Analytics
You should brush up your coding skills to be a UX Designer. You don’t need to be a full stack developer to become one. You can learn from free code camp.
Analytics is important when creating a website – numbers, percentages and ratios must be analyzed properly to be able to design properly.
Salary potential: Depending on your position you can earn up to $50,000 USD ($40,000 EU) and $150,000 USD ($120,000 EU) per year.
5. Email Marketing Specialist
What is email marketing? Basically the use of email to promote products and/or services. Email to develop relationships with potential customers and/or clients. It follows the use of websites, social media, blogs, etc.
Skills to become an email marketer
1. Strategy
The key to a proper digital marketing campaign is to have the proper strategy. One of the reasons why email marketers are in demand is because companies need strategists.
An email marketing manager must be able to lay a foundation for the campaign and identifying how it will fit within the company’s marketing and business objectives.
2. Deliverability
You won’t be able to have your email in the eyes of your reader if you don’t fix issues that might come with deliverability. Some factors that affect your email deliverability includes the following:
- Spam problems
- Content quality
- Bounces
- Bulking
- The ISP
- Mail Transfer Agent (MTA)
- Throttling
You have to understand how to understand those terms to become an email marketer.
3. Social Media Integration
When it come to digital marketing jobs, the power of social media cannot be underestimated. You can use social media to draw traffic to your social media newsletter.
4. Personalization
As an email marketer, one of your job description is making sure you can capture the attention of your subscribers.
You must be able to customize your emails for each individual subscribers so that they would want to open them.
5. Graphic design
Without high quality design, an email campaign might not work out. As a email marketer you must learn to create attractive templates for your email campaign, and they must complement your company branding.
6. Data management
If you can’t control you data, your email campaign can never be successful.
An email marketing manager is responsible for data management, which means taking control of the email subscriber list, cleaning the database of unsubscribers and removing duplicate entries.
Salary potential: You can earn up to $50,000 USD ($40,655 EU) depending on your experience.
6. Digital Marketing Managers & Directors
A digital marketing manager is the backbone behind all digital marketing jobs.
These are some of the skills you would need to become a digital marketing manager:
- Data analysis
- Understanding paid social media advertising e.g
- How to use Facebook’s analytics tool “Facebook Insights”
- How to use a “Power Editor” well
- What can be done with “Look a like” audiences
- Email marketing
- Search engine marketing
- Develop your skills with technology tools like hootsuite, tweetdeck, canva, buffer and google analytics and platforms like mail chimp and aweber.
- Social media marketing
- Email marketing
- Content marketing
- Visual marketing.
Salary potential: You can earn up to $100,000 USD ($81,000 EU) annually or more depending on your experience.
7. AI Specialists
With rise of technology, any one who has mastered artificial intelligence is hot cake. Artificial intelligence is one of the hottest technologies and it is not going any where soon.
Some of the educational requirements needed to become an AI specialist includes:
- Basic computer technology and math backgrounds form the backbone of most artificial intelligence programs
- A bachelor’s degree. Administrative posts would usually require a masters or PhD.
Your skill set should include:
- Knowledge in statistics, algebra, calculus, logic and algorithms.
- A good understanding of Bayesian networking or graphical modeling which would include neural networks.
- Understand one or two of the following – physics, engineering and robotics.
- Knowledge of computer science, programming languages and coding.
- Understands cognitive science theory.
Salary potential: An AI specialist can twice as much as an analysts who earns $100,000 USD ($81,000 EU) annually.
What are some qualities of a top digital marketer?
We have checked out the best digital marketing jobs, let’s check out some of the qualities that would ensure you get the job:
1. Flexibility
The sphere of digital marketing is always evolving. There are new tools, platforms and skills that come out everyday. A good digital marketer must be able to adapt to any changes that might come up.
2. Reliability
When tasked with a goal, whether it is a social media campaign, an email outreach or content research, as a digital marketer you must be able to follow through. You must reach your objectives on time while getting the job done correctly.
3. Analytical and calculated thinking
Digital marketing is all about getting desired results through calculated thinking and analysis. You must be able to use the data in front of you to derived your desired results.
4. Love for helping others
The underlying aim of marketing is to help others to increase their business reach and maximize profits. It is very important that a digital market has the passion to help others grow.
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