Sales tools

80 Best Sales Tools (Free Guide For 2020)

If you are looking for a complete list of the best sales tools in 2020, you’ll enjoy reading this free guide. 

This is an in-depth list of 80 free, freemium, and paid sales tools. The list is divided into 10 main categories depending on the specific feature your business requires. 

Let’s get started:

Disclosure: I receive affiliate compensation for some of the links below at no cost to you. You can read our affiliate disclosure in our privacy policy.

What Are Sales Tools?

Sales tools are digital software and applications used by businesses and sales professionals to automate the sales process and make their jobs faster and easier. Sales tools categories include customer relationship management (CRM), sales intelligence, sales analytics software, sales acceleration software, e-signature & document tracking software, video conferencing software, marketing automation software, customer service software, account-based marketing, and sales gamification. 

How To Choose The Best Sales Tools For Your Sales Strategy

There are a ton of tools available on the internet. Most businesses have a limited sales budget so it is important that you don’t waste these resources on tools you don’t need. While performing your research, it is important that you choose tools that fit your marketing mix

These are some tips that would help you choose the best sales tools for your marketing strategy:

1. Locate the pain points in your sales process

Before making any decision, analyze your sales strategy to find which tools you require. Depending on your marketing channel, your sales rep might need a sales acceleration software over a marketing automation software.

The best way to find out these pain points is by asking the sales team themselves. They know the exact areas where they face the most difficulty. There is no point in buying a tool that your sales team does not need. 

These are some common pain points that the sales team face:

  • Difficulty in analyzing customer data
  • Slow sales cycle
  • Disorganization in the sales process and workflow
  • The sales funnel clogging very easily

2. Why do you need to solve these pain points?

Now that you know the “what”,  you need to understand the ” why”. It is important that you define why the problem exists in the first place. That is the first step in finding a solution. 

These are some questions you should ask:

  • Why do you find it difficult to analyze your customer data?
  • Why are the sales cycle slow and why does it take the customer a long time to move from one touchpoint to the next?
  • Why does our workflow need streamlining?

3. How will solving these pain points affect the company?

After you have pinpointed these pain points, you can take it further by determining how solving these pain points would affect your company. 

For example, will investing in sales tools that would allow you to efficiently analyze your customer data help you adjust your firm’s marketing strategy to increase productivity in the workplace, generate more leads, and therefore maximize your return on investment?

The point of investing in these tools is to make sure that you meet your business goals and sales target. Determining how solving these pain points would affect the company would help you make more concrete decisions. 

4. Research your options

Before making your choice, it is important that you perform due diligence. There are a ton of tools available so it is important that you research your tool options. The best way to research a tool is leveraging the power of social media to get an unbiased review before making any investment. 

Luckily for you, we have done the research for you. For every category that would be mentioned in this guide, we would list at least ten sales tools. 

5. Take advantage of free trials

The majority of these sales stacks offer free trials. Take advantage of these trials and see if it’s the best fit for your business. 

10 Main Categories Of Sales Tools

These are the 10 main categories that sales tools fall under:

  1. Customer relationship management (CRM) software
  2. Sales analytics software
  3. Sales intelligence software
  4. Sales acceleration software
  5. E-signature and document tracking
  6. Video conferencing software
  7. Marketing automation
  8. Customer service software
  9. Account-based marketing software
  10. Sales gamification

I have organized this list of tools into 10 categories. Browse through the list of sales tools to see the one that best fits your business. 

1. HubSpot Sales Hub

Hubspot sales tools

HubSpot Sales Hub is a powerful sales software that helps you take care of your entire sales process. It is a complete sales tool that helps you save time at every stage of your sales funnel.

The platform comes with a ton of time-saving tools to help you automate repetitive tasks, get deeper insights into customer data, and close sales deals faster. 

Key features: 

Automate Outreach: HubSpot Sales Hub allows you to set up personalized follow-up emails that are delivered automatically. 

Email Templates: You can create custom email templates and also share them with colleagues. The platform also allows you to turn repetitive emails into templates.

Follow Up: You get notified the instant a contact opens an email and clicks on a link or attachment. This would help you to follow up in a timely manner.

Eliminate Manual Entry: All lead’s contact info, email opens, and clicks are logged automatically. This saves you time and allows you to automate boring tasks like lead creation. 

Track Your Entire Pipeline: You can sync the sales hub easily with HubSpot CRM. This would allow you to track deals that are in progress, deals won, and deals lost. You can also analyze which of your sales reps are your best performers. 

Uncover New Leads: HubSpot allows you to know which prospects are interested in your product. You can see the people who visit your website, the pages they visit, and where they spend most of their time in real-time. 

Email Tracking: You know the exact time a lead opens an email allowing you to respond timely. This allows you to close deals faster and ensures that no leads fall through the crack.

Email Scheduling: You can schedule your emails to go out at specific times and dates. The platform also uses machine learning to determine the best time to send out emails.

Live Chat: Connect directly with your customers on your website with live chat. 

Sales Automation: HubSpot Sales Hub comes with user workflows and CRM processes to help you automate time-consuming tasks. 

Reporting: Customizable reports and dashboards on important sales metrics that would be valuable to your sales team. 

Predictive Lead Scoring: The platform allows you to predict which of your leads are most likely to become a customer. 

Salesforce Integration: Bi-directional sync with Salesforce means a record of every email, meeting, call, and more.

Pricing Packages: 

  • Free Sales Tools: $0/month for the individual salesperson
  • Sales Hub: Starting at $500 and is built for sales teams.

HubSpot sales hub is my #1 recommendation for any business looking to invest in just one sales tool.

CRM software

Here are my top picks of the best CRM software in 2020. 

2. Pipedrive

Pipedrive is a sales CRM and pipeline management software. The platform is filled with features to help you track your sales performance, predict your revenue, and prioritize deals.

With artificial intelligence, the platform allows you to automate repetitive tasks. You can easily import your data from a spreadsheet and create customized catalogs of your company’s goods. Pipedrive also allows you to migrate from another CRM like Salesforce and HubSpot. 

Key features

  • Manage leads and deals
  • Track communications 
  • AI-powered sales assistant
  • Workflow automation
  • Smart contact data
  • Open API
  • Sales assistant
  • Customizable reports
  • Native Android and iOS apps
  • Contact sync with G Suite and Microsoft

Pricing packages

  • Essential: US$ 12.50 (Per user per month, billed annually)
  • Advanced: US$ 24.90 (Per user per month billed annually)
  • Professional: US$ 49.90 (Per user per month, billed annually)
  • Enterprise: US$ 99.00 (Per user per month, billed annually. Min. 10 seats)

Comes with a free trial.

3. Zoho CRM

Zoho CRM is a top-rated sales CRM software that allows you to connect with your customers wherever they are. With this platform, you can reach your customers across every channel: social media, live chat, email, and telephone. 

The platform allows you to streamline your lead nurturing process and automate every aspect of your business, eliminating repetitive tasks. Zoho CRM is also powered by a sales assistant called Zia that can help you predict deals and also identify leads that are most likely to convert. 

Key features:

  • Real-time notifications 
  • Key performance indicator tracking
  • Real-time analytics
  • Conversation AI for smarter selling
  • Intelligent alerts
  • Lead management
  • Contact management
  • Workflow automation
  • Sales process builder
  • Performance management
  • Sales enablement

Pricing packages:

  • STANDARD:  $12 /user/month billed annually
  • PROFESSIONAL: $20 /user/month billed annually
  • ENTERPRISE: $35 /user/month billed annually
  • ULTIMATE: $45 /user/month billed annually

Zoho CRM offers a free trial.


4. Copper

If you are looking for a CRM software that works with G Suite, then you should check out Copper. It is a simple and intuitive CRM software that allows you to manage all your customer data in one place. 

The platform allows small businesses to manage their sales leads and grow their customer relationships effectively. One unique advantage of the tool is that it reminds you to reach out to contacts and follow up on sales deals. 

Copper comes with custom pipelines and dashboards, automatically adds contacts to your lists, and seamlessly integrates with every G Suite app. 

Key features

  • Organizes contacts
  • Lead management
  • Contact management
  • Alerts and notifications
  • Automated follow-up
  • Visual sales pipeline
  • Email templates
  • Workflow automation
  • Email open tracking 
  • Seamless integration with G Suite apps
  • Advanced security and privacy

Pricing packages:

  • Basic: $24 per user, per month. Up to 3 users. Billed monthly.
  • Professional: $69 per user, per month. Billed monthly.    
  • Business: $119 per user, per month. Annual plan only.

Comes with a 14-day free trial

VISIT Copper

5. Zendesk Sell

Zendesk Sell is a sales CRM that helps the sales team of businesses enhance their sales process, maximize productivity, and improve pipeline visibility. Zendesk is one of the best CRM sales tools built specifically for salespeople.

The platform comes with a standalone sales automation module that allows the sales team to effectively capture, organize, and track leads. Zendesk Sell works on Android, iOS, and Windows phones and integrates seamlessly with MailChimp. With its robust sales reporting features, users can track sales with full visibility of the sales pipeline.

Key features

  • Email tracking
  • Email notifications
  • Activity reporting
  • Mobile CRM
  • Email automation
  • Log and record every call
  • Call analytics
  • Sales prospecting
  • App and integration

Pricing packages

  • Team ($19 per seat per month)
  • Professional ($49 per seat per month)
  • Enterprise ($99 per seat per month)
  • Elite ($199 per seat per month)

Comes with a free trial

VISIT Zendesk Sell

6. Freshsales

Freshsales is a fully-fledged sales CRM software for your business. It is a lightweight option for SMBs that are looking for a CRM software they can start using immediately. 

The platform is available all over the globe and you can choose from over 150+ currencies for your deals. It is also a multi-language platform. There is a good chance that you can use Freshsales in your local language. The platform has a lead scoring feature that ranks your leads allowing you to identify which of them requires nurturing.

Key features:

  • Custom fields
  • Multi-currency & multi-language
  • Custom sales activities
  • Sales views
  • Filters and views
  • Webforms
  • Data import and migration
  • Email templates
  • Phone, powered by Freshcaller
  • Live chat, powered by Freshchat
  • Sales sequences
  • Team inbox

Pricing Packages:

  • BLOSSOM (Perfect for small teams): $12/month billed annually. $19/month billed annually.
  • GARDEN (Ideal for growing teams): $25/month billed annually. $35/month billed annually.
  • ESTATE (Best value for large teams): $49/month billed annually. $65/month billed annually.
  • FOREST (Made for enterprises): $79/month billed annually.
  • SPROUT (Free forever startup plan)

VISIT Freshsales

7. HubSpot CRM

HubSpot customer relationship management (CRM) software is a cloud-based platform that helps companies track and nurture leads effectively. It is one of the most innovative CRM platforms that allow companies to efficiently analyze business metrics. 

The tool is aimed at B2C and B2B business and offers a freemium model with a range of add-ons. These extra add-ons make HubSpot powerful enough to become an end-to-end martech solution for small and midsize businesses. 

The platform comes with a visual dashboard that allows you to view your entire sales funnel in real-time. HubSpot CRM offers detailed reports on sales activity, productivity, and individual performance of your sales team. 

The best part of the software is that it allows an unlimited number of users and up to 1,000,000 contacts with no limit or expiration date. 

The platform integrates seamlessly with other third-party platforms like Zoho CRM, Sugar CRM, Salesforce, etc. 

Key Features:

  • Reporting dashboard
  • Company insights
  • Deal tracking
  • Pipeline management
  • Email tracking & notifications
  • Prospect tracking
  • Meeting scheduling
  • Live chat
  • Email templates and scheduling
  • Gmail & outlook integration
  • Contact management

Pricing packages:

100% free, forever


8. Salesforce Sales Cloud

Salesforce sales cloud is a CRM platform with different offerings for SMBs and enterprise organizations. Its main focus is on customer relationships and sales. 

The platform gives you a complete overview of your customer with its in-depth account and customer management system. Salesforce helps you to track sales leads, conduct sales, and marketing campaigns, manage customer accounts, and monitor marketing campaigns

The CRM solution is available only for software-as-a-service (SaaS) deployment. The platform also offers API integrations, database, security, and more. 

Key features

  • Account and contact management 
  • Opportunity management
  • Lead management
  • Sales data
  • Workflows and approval
  • Files sync and share
  • Reports and dashboard
  • Sales forecasting

Pricing Packages (comes with a free trial)

  • Essentials (All-in-one sales and support app): $25 USD/user/month (billed annually)
  • Professional (Complete CRM for any size team): $75 USD/user/month (billed annually)
  • Enterprise (Deeply customized sales CRM for your business): $150 USD/user/month (billed annually)
  • Unlimited (Unlimited CRM power and support): $300 USD/user/month (billed annually)

VISIT Salesforce

9. Airtable

If you plan on building your own CRM, then Airtable should be your go-to tool. Airtable is an easy to use software that helps you to design spreadsheets and databases where you can store and manage all kinds of data. 

The platform comes with a very intuitive user interface that allows you to design beautiful databases and spreadsheets along with powerful customization features. 

Airtable can be used by teams and individuals regardless of the project. It can be used by sales, creative agencies, project management teams, product management teams, as well as the marketing and communication team. 

Airtable can be used to create any kind of spreadsheet, customer relationship management, data management, inventory management, task management, team management, content management, project calendars, content calendars, and more. 

Key features

  • Airtable bases and workspaces
  • Airtable’s records, tables, and fields
  • Data-input customizations
  • Airtable revision history
  • Airtable templates
  • Data views
  • Airtable integrations
  • Airtable support and tutorials

Pricing packages

  • Free: Unlimited bases, 1,200 records per base, 2 GB attachment space per base, 2-weeks revision, and snapshot history
  • Plus ($10 user/month): Unlimited bases, 5,000 records per base, 5 GB attachment space per base, 6 months revision, and snapshot history
  • Pro ($20 user/month): Unlimited bases, 50,000 records per base, 20 GB attachment space per base, 1-year revision, and snapshot history
  • Enterprise (Ask for quote): Unlimited bases, increased records per base, 1000 GB attachment space per base, 3-year revision, and snapshot history

VISIT Airtable

10. Close CRM

Close is a sales engagement CRM with built-in workflow to help SMBs turn leads into revenue. It comes with a simple setup that is easy to use. Close is a multichannel platform that you can use standalone without the need for any other sales email or call tools. 

It gives you a complete overview of all your sales activities. You can automatically organize your emails, tasks, calls, voicemail, and reminders all in one place. 

Close comes with a simple and beautiful interface that allows you to effortlessly track every touchpoint. The platform is built to make the sales team more efficient. It comes with a built-in one-click and calls automation feature via Power Dialer to help the sales team make 60% more calls. It also has a powerful API and integrates with other third-party tools like Zapier, Zendesk, and more. 

Key features

  • Built-in calling
  • Two-way email syncing
  • Built-in SMS
  • Video calls and conferencing
  • Powerful search
  • Actionable reporting

Pricing packages

  • STARTER (accelerate your sales via email, phone, and SMS): $25 per user per month
  • BASIC (Scale up your sales outreach efforts with a single tool): $65 per user per month
  • PROFESSIONAL (Automate outreach with built-in Email Sequences and Power Dialer): $95 per user per month
  • BUSINESS: Contact for a quote

Comes with a free trial.


11. Insightly

Insightly is the #1 CRM software for Gmail, G Suite, and Outlook. The software allows you to reach out to customers at the right time with the right message. 

With Insightly workflow automation, you can create complex business processes, send email alerts, and execute custom business logic. The platform also allows you to send out bulk emails and track email delivery to customers in real-time. 

Key features:

  • Lead routing
  • Workflow automation
  • Send, track, and save emails
  • Relationship linking
  • Model, capture and manage any datasets
  • Build and deploy apps in minutes
  • Design dashboard and track important metrics 
  • Two-factor authentication 
  • Encryption of data in transit and at rest

Pricing packages:

  • Plus: $29 per user/month, billed annually
  • Professional: $49 per user/month, billed annually
  • Enterprise: $49 per user/month, billed annually

VISIT Insightly 

Sales analytics software

Here are my top picks of the best sales analytics software in 2020.

12. Clari

Clari sales tools

Clari is a revenue operation platform that allows you to predict revenue outcomes for different parts of your business, recognize risk early on, and gain AI-driven insights into your engagement and visibility data. 

Key Features

  • Opportunity management
  • Activity intelligence
  • Pipeline inspection
  • Sales forecast management
  • Flexible reporting
  • Quarter over quarter comparison
  • Predictive forecasting
  • Opportunity scoring
  • Sales trend analysis

Pricing Packages: 

Ask for a quote. It also comes with a free demo. 


13. InsightSquared

InsightSquared is an AI-powered revenue intelligence software that allows businesses to maximize results and profits by making informed decisions. The software allows you to use data across your business to optimize your revenue operations. 

Key features 

  • Pipeline management
  • Tailor rep coaching
  • Data-driven planning and analysis
  • Sales analytics
  • Automate CRM data
  • Marketing analytics
  • AI forecasting

Pricing Packages: 

Ask for a quote. It also comes with a free demo.

VISIT InsightSquared

14. Playbooks

Playbooks is an AI-powered sales engagement platform powered by Real DataTM. The platform offers multi-channel engagement strategies to help sales teams organize customer engagement. Playbook also comes with a buyer intelligence feature to help you know how to engage with your customer using the customer data. 

Key features

  • Multi-channel engagement
  • Sales process and workflow automation
  • Propensity security
  • Buyer intelligence
  • Buyer maps
  • Email suggests
  • CRM reports and in-app activity for key performance indicators
  • Custom KPI creation

Pricing packages

  • Ask for quote

VISIT Playbooks

15. Bombora

Bombora is the largest aggregator of B2B intent data. The platforms provide B2B marketing and sales teams with actionable insights on when their customers are actively in-market. When you join the platform, you get customized alerts on which of your target customers are researching topics that are relevant to your business. It helps you take the guesswork out of sales and marketing.

Key features: 

  • Identify businesses with active intent for your product or service
  • Intent data from 0 to 100 to help you better target businesses interested in your product or service
  • AI-powered recommendations
  • Partners with Salesforce to successful integrate Bombora into your workflow
  • Easy implementation in any tech stack you are using
  • Integrates directly with Marketo, LinkedIn Marketing Solutions, Salesforce, and more.

Pricing packages

  • GROWTH ( For small-to-medium businesses getting started with Intent data and/or with one product line): Starting at $25,000 annually.
  • EXPANDED GROWTH (For small-to-medium businesses that are advanced Intent data users and/or with multiple product lines): Starting at $40,000 annually.
  • ENTERPRISE (For businesses with greater than 1,000 employees that are advanced Intent data users and/or with multiple product lines): Get in touch for pricing. 

VISIT Bombora

16. Looker

Looker is a business intelligence and big data analytics software that helps you analyze and explore your business in real-time. It comes with a real-time dashboard and offers in-depth analysis for better reporting. They offer custom applications and embedded visualization to help optimize your workflow. 

Key features

  • Custom applications
  • Embedded visualization
  • Data science workflows
  • Robust APIs and SDKs 
  • Library of popular integrations
  • Business intelligence
  • Data modeling

Pricing packages

Request for a quote

VISIT Looker

17. Aviso

Aviso is an AI-powered guided selling and predictive sales pipeline management platform. The platform makes use of AI and Machine learning to predict the chances of closing a deal. It helps sales teams to reduce risks and increase revenue using AI. 

Key features

  • Tracks data in real-time
  • Insight into risks and opportunities across regions and product lines
  • Executive briefing reports
  • Analyze relevant markets to find deals and hidden gems

Pricing packages

Ask for quote


18. Sales – i

Sales – i is a sales performance and analytics software to help selling less stressful for a product based salesperson. It gives wholesale distribution companies insights on how to make smarter sales decisions. 

Key features

  • Performance visibility on your accounts, rep, products, and branches
  • Mobile sales analytics application available for iOS and Android
  • Access to sales data without an internet connection
  • Tracks customer behavior
  • Built-in CRM system
  • Email account integration
  • Latest security process and regular data audit

Pricing packages

Request demo first

VISIT Sales – i

19. Oracle Sales Analytics

Oracle sales analytics provides businesses with actionable sales insight into every sales opportunity at the point of customer contact. 

Key features

  • Real-time sales data
  • Smarter resource management
  • Leverage data from everywhere
  • Integration with third-party applications

Pricing packages

Ask for a quote.

VISIT Oracle Sales Analytics

20. Databug

Databug is a simple and low-cost solution that helps businesses capture data from remote sites and securely transmit this data to their systems. You can use it to capture all sorts of data from market research to customer data, and many more. 

Key features 

  • Capture any data electronically
  • Data output is XML and easily integrates with other systems
  • Data is secure
  • Does not require WIFI as it can capture day offline

Pricing packages

  • The cost depends on the hardware configuration. Price can range from $125 (standard model) to $200.

VISIT Databug

Sales intelligence software

Here are my top picks of the best sales intelligence software in 2020.

21. Clearbit


Clearbit is a marketing data engine that helps businesses manage customer interaction. The platform helps brands to better understand their customers, identify the best prospects, and also personalize every marketing and sales interaction. 

The tool helps sales teams to generate a qualified pipeline and also perform sales intelligence. The platform can also be used by marketers and developers.

Pricing packages

Pricing is based on monthly web traffic, CRM database size, and monthly contact creation.

VISIT Clearbit

22. LeadGenius

LeadGenius is marketing automation and leads prospecting tool that makes use of machine learning and a global network of researchers to help businesses optimize their outbound outreach.

The platform offers three main services to sales and marketing teams: Custom Lead Generation, Lead Enrichment, and Managed Email Outreach. LeadGenius makes it easy for sales teams to identify new customers and also effectively contact them. 

VISIT LeadGenius

23. ZoomInfo

ZoomInfo is a leading database with advanced technology to help run your marketing strategy from start to finish. The platform provides you an accurate view of your customers, prospects, and competition. The platform comes with a ton of features and integrations to help optimize your workflow, optimize sales prospecting, lead scoring, and increased sales productivity. 

VISIT ZoomInfo

24. LinkedIn Sales Navigator

LinkedIn Sales Navigator is one of the best sales tools for sales prospecting and social selling. It helps your target the right buyers, personalize outbound outreach, and understand key insights and sales metrics. With this tool, you can keep track of any lead or company you are targeting making it a perfect tool for lead generation. 

VISIT LinkedIn Sales Navigator

25. Leadfeeder

Leadfeeder is a B2B sales tool that helps you identify which businesses would like to work with you. Leadfeeder helps you track and identify any business that visits your website. It also integrates with popular CRM and email marketing tools. 

VISIT Leadfeeder

26. helps you automate your prospecting efforts and cuts down your prospecting time by 75%. The platform finds any email address in 2 clicks, sends drip campaigns, tracks the result of each campaign, and also integrates with other native CRM tools. 


27. Adapt

Adapt is a global B2B contact and company info provider across multiple industries. It is a robust sales accelerating platform that helps sales representatives connect faster and start prospecting without any delay. It also has a chrome extension that you can use to engage with prospects. 


28. InsideView

InsideView is a powerful tool for inside sales and business development. The platform helps businesses discover new markets, identify and target the right customers, and also manage customer data quality. It is an AI-based intelligence software that helps businesses identify relevant buyer signals. 

VISIT InsideView

29. Owler

Owler is the second-largest business community after LinkedIn. It helps business professionals to uncover the latest industry trends and news. When you follow the companies you are interested in, you get daily notifications and alerts regarding these companies. 


30. Madkudu

This tool helps you identify the best leads by matching demographics with behavioral data. 

VISIT Madkudu

Sales acceleration software

This is my list of the best sales acceleration software in 2020

31. Outreach

Outreach is a sales engagement and sales acceleration software to help businesses effectively engage prospects and book meetings. The platform helps you automate and prioritize all customer touchpoints across the sales process. It offers actionable data intelligence and insights into customer engagement throughout the customer life cycle. 

VISIT Outreach

32. SalesLoft

SalesLoft is a sales engagement software that helps you understand your customer needs. The platform also offers crucial insights into customer needs, creates high-value sales activities, and also reduces administrative time.

VISIT SalesLoft

33. Groove

Groove is a sales engagement software that makes it easy for an account-based revenue team to efficiently expand revenue. The platform syncs all your activity with Salesforce and offers key features like email sync, calendar sync, custom data collection, and also the creation of multi-step campaigns. Teams can also use workspaces to collaborate in real-time. 

VISIT Groove

34. Yesware

Yesware is a sales productivity platform that helps you prospect, schedule, and follow up meetings all form your Gmail or 0265 inbox. Some of its core features include email tracking, meeting scheduler, templates, salesforce integration, LinkedIn Sales Navigator, and reporting/analytics.

VISIT Yesware

35. LeadFuze

LeadFuze is a sales automation and lead generation software that helps marketing and sales teams verify contact data in real-time. The platform comes with a ton of integration to help automate sales prospecting. LeadFuze aggregates the world’s professional data to help deliver leads to you. It has contact data of 300M+ people and 14 million companies globally. 

VISIT LeadFuze

36. LeadSquared

LeadSquared is a versatile mobile CRM that helps sales teams organize lead capture, manage leads, manage sales, and perform in-depth analytics all in one place. The platform helps B2B & B2C businesses track, nurture, and manage their leads efficiently. 

VISIT LeadSquared

37. Salesforce CPQ

Salesforce CPQ or configure, price, and quote software is a sales tool that helps companies to provide accurate pricing with any product giving scenario. The software is hosted in the Salesforce Cloud Platform and links directly to your CRM to help you make better pricing decisions.

VISIT Salesforce CPQ

38. Qvidian RFP & Proposal Automation

Qvidian helps sales teams to create RFP and proposals quickly. It allows sales teams and SMEs to quickly set up and maintain a library of up to date sales content so that sales teams can create sales documents quickly. It integrates with Microsoft Office and also allows for collaboration in real-time. 

VISIT Qvidian


Cience is a service provider that helps businesses increase their sales pipeline. The platform offers human-driven and machine-based lead generation services and solutions. The platform supports sales teams with research prospecting, lead response, and sales ops. 


40. Lucidpress

Lucidpress is a great brand templating platform. It comes with an intuitive editor that allows businesses to create brochures, flyers, newsletters, business cards, posters, magazines, and presentations.

VISIT Lucidpress

E-Signature & Document Tracking Software

This is my list of the best e-signature and document tracking software in 2020. 

41. DocuSign

DocuSign sales tools

DocuSign is an easy-to-use digital transaction platform that lets users send, sign, and manage legally binding documents securely in the cloud. DocuSign agreement cloud allows businesses to connect and automate their entire agreement process. 

VISIT DocuSign

42. SignNow

SignNow is a robust PDF document management and e-signing tool. The platform allows businesses to sign documents anywhere and anytime. It is also available for Android devices. 


43. Formstack Sign

Formstack Sign is a versatile and secure solution for capturing online signatures. All you have to do is upload the document and add your signer’s information and Formstack would send them the document to sign. 

VISIT Formstack Sign

44. PandaDoc

PandaDoc is a document automation software that allows businesses to create, send, track, and eSign beautifully designed proposals, contracts, and quotes. The platform also offers workflow management, a document builder, and CPQ functionality. 

VISIT PandaDoc

45. Eversign

eversign is an electronic signature platform that enables you to sign and approve digital documents. The platform provides a secure, simple, and affordable way to send, manage, and sign documents.

VISIT eversign

46. SignRequest

SignRequest allows you to sign yourself or get documents signed. The platform is easy and secure and is also legally binding and free. The platform is also available in the G Suite marketplace. 

VISIT SignRequest

47. SignEasy

SignEasy is one of the easiest and fastest ways to get your documents signed. The app is available both in desktop and Android versions. It is a cloud-based solution and is compliant with the ESIGN Act as well as the eIDAS and the European Directive.

VISIT SignEasy

48. HelloSign

HelloSign is a simple platform to help automate and manage your most important business transactions. It is the easiest way to sign documents. 

VISIT HelloSign

49. Adobe Sign

Adobe Sign is an e-sign solution that makes signing documents fast, easy, and highly secure.

VISIT Adobe Sign

50. RightSignature 

RightSignature is a web and mobile e-signature service provided by Citrix Systems. RightSignature guides your signer through the document, reducing lost documents, and errors.

VISIT RightSignature

Video Conferencing Software

This is my list of the best video conferencing software in 2020. 

51. Zoom

Zoom video communications is a modern enterprise video communications. It is a reliable cloud-based peer to peer platform for audio and video conferencing. The platform is used for teleconferencing, distance education, telecommuting, and social relations.


52. Google Hangouts

Google Hangouts is a communication software developed by Google. The platform offers quick access to chat and video conferencing abilities. The app comes with an easy to navigate interface.

VISIT Google Hangouts

53. UberConference

UberConference by Dialpad is a reservationless conference calling service that makes it simple to host meetings. The platform allows you to schedule and conduct client meetings with ease. 

VISIT UberConference

54. TrueConf Online

TrueConf Online is a cloud video conferencing service that allows you to make free UltraHD video calls and group video conferences. It is also available for Android smartphones and tablets.

VISIT TrueConf Online

55. Skype

Skype is a communication tool for free calls and chat. The software allows you to make free online calls, send messages, and also allows affordable international calls to mobiles or landlines. 


56. FreeConference

FreeConference offers free conference call solutions that allow you to connect with your customers either through telephone or online. It provides free HD audio conferencing, screen sharing, and video conferencing with up to 1000 participants.

VISIT FreeConference

57. Slack Video Calls

Slack Video conferencing feature makes it easy for you to work from home. Slack comes with a built-in video conferencing.

VISIT Slack Video Conferencing

58. Facebook Live

Facebook Live is a feature of Facebook social network that allows people to broadcast video in real-time to Facebook.

59. YouTube Live

YouTube Live is a feature of the Youtube video sharing platform that allows people to broadcast video in real-time to YouTube.

60. GoTo Meeting

GoTo Meeting is a professional video conference app for professional features. It allows you to communicate with your team via video calls or broadcast a webinar to thousands of users. Available in iOS, Android, macOS, Windows, and Web. 

VISIT GoTo Meeting

Marketing automation software

This is my list of the best marketing automation software in 2020. 

61. Ontraport

Ontraport is a marketing automation software designed for solopreneurs, entrepreneurs, and SMBs. It comes with tools like marketing automation, CRM, reporting, and e-commerce. Ontraport allows you to connect, automate, and optimize your marketing effort. It allows you to seamlessly integrate your emails and landing pages into your sales process. 

VISIT Ontraport

62. SendinBlue

SendinBlue is a complete all in one sale and marketing toolbox. Some of the features it offers include marketing automation, SMS marketing, email marketing, chat, Facebook ads, and CRM capabilities. The software also integrates with leading apps and e-commerce apps like WordPress, Magneto, Zapier, OptinMonster, Shopify, and more. 

VISIT SendinBlue

63. ActiveCampaign

ActiveCampaign is a customer experience automation platform that assists businesses in effectively engaging with their customers. The platform offers access to email marketing, CRM, marketing automation, and machine learning automation to help segment and personalize your brand’s message across your marketing channels. It also comes with over 300+ integrations. 

VISIT ActiveCampaign

64. Keap

Keep formerly called Infusionsoft is an all in one sales & marketing software. The platform helps small service businesses stay organized with clients and prospects. Their CRM, sales, and marketing tools help you get more done. The platform helps you to acquire new leads, track and manage leads in one place, and invoice leads. 


65. Autopilot

Autopilot is a marketing automation software that creates customer journeys that capture & convert new leads. The platform helps you automate repetitive tasks like booking appointments, following up on sales leads, and educating new subscribers. You can also send personalized messages to connect with new customers. It also integrates with other tools like Salesforce, Twilio, Pipedrive, and more. 

VISIT Autopilot 

66. GetResponse

GetResponse is an email marketing software that helps you to send email newsletters, run campaigns and online surveys, and automatically follow up leads and clients. The platform also comes with prebuilt sales, lead funnels, editable email templates to drive your business forward. 

VISIT GetResponse

67. Drip

Drip is a marketing ecommerce CRM platform designed to help businesses build relationships with customers at scale. The platform connects with Shopify, WooCommerce, Magento, and ever custom e-commerce stores. It also comes with an e-commerce CRM feature that helps you tag and identifies every action of your customer. 


68. Mautic

Mautic is an open-source marketing automation software. The platform works with Acquia to deliver the world’s only open digital experience platform. Over 200,000 organizations use Mautic and it is available in 35+ language translations. 

VISIT Mautic

69. Rejoiner

Rejoiner is an email marketing software that helps online retailers and e-commerce companies reduce their cart abandonment. Some of the features it comes with include centralized customer data, flexible automated triggers, behavioral scoring, visual workflows, map customer journeys, and more. 

VISIT Rejoiner 

70. Omnisend

Omnisend is an ecommerce marketing automation platform built for growing ecommerce businesses. Some of its features include workflow automation, email marketing, marketing automation, SMS marketing, segmentation, and email list building. The software integrates with popular e-commerce platforms and apps like Shopify, Magneto, BigCommerce, and more.

VISIT Omnisend

Customer service software

This is a list of my best customer service software in 2020. 

71. Acquire

Acquire is an all-inclusive customer engagement SaaS platform that assists in providing a cutting-edge digital customer experience by utilizing its top-class SaaS applications to enhance their customer journey in the best possible way. It even consists of several integrations that help ease your customer service duties and make you more productive.

VISIT Acquire

72. LiveAgent

LiveAgent is a multi-channel help desk software that offers over 179 help desk and live chat features. It is a live chat, ticketing system, and call center that helps businesses respond to customer queries easily. Some of its best features include its hybrid ticketing stream that allows businesses to follow customer resolution journeys across different channels. 

VISIT LiveAgent

73. Podium

Podium is an interaction management system for local businesses. The platform allows organizations to receive feedback from customers in real-time, get more customer reviews, and take control of their online reputation management. It is a messaging tool that makes it easy for local businesses to use text to collect customer reviews. 

VISIT Podium 

74. TeamSupport

TeamSupport is a customer support software designed for B2B software and technology organizations. It is a help-desk solution that helps you improve customer satisfaction and loyalty. 

VISIT TeamSupport

75. SysAid

SysAid is a help desk and IT management software. It is a cloud-based solution that helps businesses tackle technology-related issues. Some of its features include network monitoring, asset management, and reporting and performance analysis. 


Account-based marketing software

This is my list of the best account-based marketing software in 2020.

76. Marketo

Marketo is a marketing software as a service (SaaS) platform designed to help businesses assess and automate marketing tasks. The platform helps businesses to automate and measure marketing engagement, tasks, and workflows. It helps businesses to target qualified leads and execute automated, personalized marketing campaigns across multiple digital channels.

VISIT Marketo

77. Bizible

Bizible is s business to business (B2B) marketing attribution and revenue planning software. It helps hundreds of companies to measure and plan for revenue. The platform gives you a complete view of your marketing attribution system. It gives you a good view of where your leads are coming from and determines the best places to invest your marketing spend. 

VISIT Bizible

78. Act-On

Act-On is a marketing automation software designed for SaaS business. The platform helps you attract qualified prospects, nurture leads at scale, and close deals faster. The platform allows you to create target account views and offers account scoring (contact level scoring)  to pinpoint companies that match your ideal customer profile.


Sales gamification software

This is my list of the best sales gamification software in 2020.

79. Microsoft Dynamics 365- Gamification

Microsoft Dynamics 365 – Gamification is a solution created for Microsoft Dynamics 365 users. The platform enables employees of an organization to participate in competitions that motivate them to achieve certain pre-defined KPI’s. The competition can be individual or team-based. 

VISIT Microsoft Dynamics 365 – Gamification

80. Spinify

Spinify is a sales dashboard that helps businesses set up and manage gamified competitions with ease to drive engagement with a fun competition within the organization. You can create a personalized video to celebrate achievements, work together on team-based goals, and measure results in real-time. 

VISIT Spinify

81. Centrical

Centrical is an enterprise software as a service (SaaS) gamification platform that allows organizations to set personalized performance and learning goals for their employees. The platform tracks employee performance in real-time and lets you offer personal challenges and prize-winning competition in quest-based game narratives.

VISIT Centrical

Growing Your Business With The Right Sales Tools

There are a ton of sales tools available on the internet and we have listed the majority of this software in this article. Owing to their impressive features and capabilities, these are the best sales tools available today. 

The question now is what are the right sales tools for your business? To identify this, you should take certain factors into consideration. 

For example, your budget would determine the sales software you can afford. Also, the tools come with different features. It is important that you choose tools that best meet the needs of your business. 

To be a successful salesperson, you need the right sales skills and tools. The best part is that these tools come with a free trial so you can test the product before you upgrade to a paid plan. 

If you plan on launching an online business, you can check out my review on the best podcast hosting services, best productivity tools, and link tracker software. 

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