Category: Sales & Marketing

With new beginnings on the horizon, we might have come across new year resolutions and promises doing the rounds. While the world is adapting to “leaving the old and embracing the new” attitude, it is…

Search engine marketing, or SEM, is one of the most effective ways to promote your brand, product, or service to your target audience – especially in this increasingly competitive business landscape where millions of brands…

How do you know if your product or services would be of any interest to your customers? How do you determine the best marketing strategy that would help you target the right customers, generate quality…

Social media is a very important tool that can be used in growing a brand’s visibility, generate leads, and drive sales. Of all the social media platforms available, Instagram is one of the go-to platforms…

For a brand to market its products effectively, it will require a system to promote these products to their target customers. Integrated marketing communications is a system that ensures all promotional tools used in the…

Creating a marketing plan is the first step to increase your brand awareness and scale your business. Without a clear marketing strategy, you won’t manage to target your customer in a smarter and more effective…

Are you looking for better ways to rank your business locally on Google? In this guide, we would see a comprehensive local SEO checklist for 2020 to help you get started.  Local SEO plays a…

If you are looking for a complete list of the best sales tools, you’ll enjoy reading this free guide. This is an in-depth list of 80 free, freemium, and paid sales tools. The list is…